The Most Comprehensive 100% Free SEO Audit Tool

Login to Google Analytics and go to Traffic Acquisition under Acquisition. Look at the « Organic Search » data, which includes users, sessions, views, and more information. This will give you an idea of how much traffic your website gets from Google.

Build White Label Reports

Now that you’ve analysed your content, you should have the full report in front of you. We know from the Google algorithm leak that Human Quality Raters may significantly impact Google’s algorithm. Essentially, their opinions and feedback may affect the data sets used to train the algorithm. This is a 180-page document used by Google’s real human quality raters to evaluate content.

Putting Your SEO Audit Into Action

You can start to attract more local customers and increase their visibility in local search results by ensuring all of the following factors are in place. See this related guide on how to optimize content for SEO which includes tips on making the page more SEO-friendly, link-worthy, and shareable. Manual actions are the official name Google gives to the penalties it doles out for violating its search engine guidelines. While these strategies take time to pay off, the long-term rewards are exponential. A larger investment can often help you create better content, build stronger authority and outperform the competition faster in SERPs.

Check if the most important design elements are above the fold. Think of this as the headline act—it must grab attention immediately. Make sure the colors match your branding and are easy to read. Look at contrast, as this is especially important for buttons and links.

It’s like spending time and money on great content, only to have small website mistakes ruin it. We provide a set of SEO tools to SEO Anomaly help you understand your website from a search engine’s perspective. The Google Search Quality Rater Tool takes all of Google’s complex guidelines and puts them into customised, actionable steps you can follow to improve your content and rankings. The improvement checklist is your road map to fix your piece of content step by step. Demonstrating strong E-E-A-T is essential for ranking any piece of content in Google’s organic search results.

Create a website audit report.

• Plus, as clusters of multiple-language pages share each other’s ranking signals, using hreflang tags correctly can have a direct impact as a ranking factor.
• If not, your users will get a security warning in Chrome and other browsers.
• You can check the presence of a sitemap on your website with WebSite Auditor in .xml sitemap in the Indexing and crawlability section.
• Not only can this cause vital keywords to be omitted from being crawled, but it just flat out looks bad in the SERP.
• It’s the basis for assessing your site and developing your next step.

It is very important that user experience complies with standards and aligns with search intent. Before joining Yoast, he worked for a top-tier web design magazine, where he developed a keen understanding of how to create great content. SEO is a colossal effort; the process does not end there once that initial effort is made.

In addition to a technical crawl, Semrush or Ahrefs provides other insights such as keyword rankings, backlink health, and competitor performance. The SEO site audit of these tools gives you a technical health score from which to work. Technical SEO ensures search engines can crawl, index, and fully understand your content. If search engines can’t properly access your site, no amount of quality content or backlinks will help.

Once you’ve gathered all data, compile it into a clear report, prioritizing action items that will have the most impact. Olga Zarr is an SEO consultant at SEOSLY, a technical SEO specialist and an SEO auditor with 13+ years of … Every audit must be personalized and consider the site’s specific context, audience, goals, and limitations. SEO tools are still incredibly useful because they handle large-scale checks that humans can’t easily perform, like analyzing millions of URLs at once. Often, website owners come to me alarmed by “fatal” errors flagged by their SEO tools. This is exactly why every recommendation provided by a tool needs manual verification.